Forging
lazur.bg
A bilingual (BG/EN) landing page for a boutique guesthouse on the Bulgarian Black Sea coast — rooms, gallery, location and a direct enquiry path that bypasses booking-platform commission.
The problem
Half the guests are Bulgarian, half are not. The site had to serve both without an awkward language switch that dumps you back at the top of the page — and it had to make booking direct more attractive than the listing platform that takes 15%.
What we did
Each language is its own address, so Google lists the site separately in Bulgarian and in English instead of picking one and ignoring the other. The gallery and the section reveals are choreographed rather than dumped on the page. The enquiry form is the main action on every screen, and on a phone the number is one tap away.
The result
Direct enquiries the owner keeps 100% of, and a site that shows up separately in both Bulgarian and English search.
Inside the build
Highlights
- Bulgarian and English as separate addresses, both found in Google
- Choreographed gallery and section reveals
- Direct enquiries — no platform commission
- Tap to call and open the map on a phone
Got something worth building?
A few sentences is enough to start. You get a real answer from the person who will build it — usually within two days.